Our Story

It all started with a simple question: "Why can't timepieces be both functional and deeply personal?" Back in 2018, our founder, Alex, was on a hiking trip when his cheap plastic watch failed—again. Frustrated, he realized most watches were either too fragile for adventures or too stiff for everyday life. That moment sparked an idea: to create timepieces that adapt to you, not the other way around.

We began in a tiny workshop, experimenting with materials like sustainably sourced wood and aerospace-grade stainless steel. Honestly, our first prototypes? Not great. But after 14 months (and countless coffee-fueled nights), we nailed it—a watch that could survive a mountain climb but still look sharp at a dinner party.

What We Believe

At Timeary, we think a watch should mean something. Maybe it’s the one you wore when you proposed, or the companion on your solo backpacking trip across Europe. That’s why we obsess over:

• Durability that surprises you – Our field tests include everything from ocean swims to toddler tantrums (yes, really).
• Designs that evolve with you – Swappable straps mean your watch grows as your style does.
• Ethics you can see – Every wooden watch plants three trees through our partnership with Eden Reforestation.

One customer put it perfectly: "It’s not just a watch—it’s my story’s bookmark."

Why We Exist

Let’s be real: the world doesn’t need more disposable accessories. What it needs are tools that last and stories worth keeping. When you choose Timeary, you’re choosing:

• Fewer replacements – Our average customer keeps their watch for 5+ years (compared to the industry’s 18 months).
• More adventures – That scratch on the bezel? It’s from your kayak flipping in Costa Rica, not a shelf in some warehouse.
• Less waste – Our modular design means you can replace just the battery or strap, not the whole watch.

As Alex often says: "We’re not selling minutes—we’re helping you celebrate hours."

The Inspiration Behind Our Craft

You know those little moments that stick with you? Like when a nurse told us she needed a watch that could survive hospital sanitizer but still look professional. Or the college student who wanted something stylish yet rugged for his semester abroad. Those conversations shape everything we make.

Our best-selling collection actually came from a customer’s email: "I love wood accents, but why do they always break when I travel?" Cue two years of R&D and our patented weather-resistant wooden composite—now used by everyone from chefs to rock climbers.

So, what’s your story? We’d love to be part of it.